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Integrated Media, Social & Digital Strategies for
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Submit a request for informationPublic Relations isn't what it used to be. Traditional media is vital, but your customers are now influenced by dozens of sources online and off: videos, infographics, articles, search, shares, groups, hash tags, meet-ups, and more. If you want to be top-of-mind in Enterprise Technology, Healthcare, or Public Sector, RH Strategic has the expertise to deliver.

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RHetoric Blog

Author: John Raffetto

What PR Pros Know That Content Marketers Don’t

By John Raffetto

Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]

Posted on 10.07.14 @ 03:07 PM   |   View Most Recent Entries by John Raffetto

Author: Anna Williford

Not Always a Scandal: The Myths of Working in PR

By Anna Williford

When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All [...]

Posted on 10.02.14 @ 03:10 PM   |   View Most Recent Entries by Anna Williford

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