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Submit a request for informationPublic Relations isn't what it used to be. Traditional media is vital, but your customers are now influenced by dozens of sources online and off: videos, infographics, articles, search, shares, groups, hash tags, meet-ups, and more. If you want to be top-of-mind in Enterprise Technology, Healthcare, or Public Sector, RH Strategic has the expertise to deliver.

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RHetoric Blog

Author: Trish Rimo

The Blurring Lines between Content Marketing, Social Media and PR

By Trish Rimo

If you’re a PR practitioner, I think you’d enjoy the conversation on John Raffetto’s post, What PR pros know that content marketers don’t. One of the highlights is the commenters’ emphasis on PR as a learned discipline with strict principles – a fact that eludes people who use the term “PR” as synonymous with “hype.” As [...]

Posted on 10.20.14 @ 01:24 PM   |   View Most Recent Entries by Trish Rimo

Author: John Raffetto

What PR Pros Know That Content Marketers Don’t

By John Raffetto

Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]

Posted on 10.07.14 @ 03:07 PM   |   View Most Recent Entries by John Raffetto

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