Public Relations isn't what it used to be. Traditional media is vital, but your customers are now influenced by dozens of sources online and off: videos, infographics, articles, search, shares, groups, hash tags, meet-ups, and more. If you want to be top-of-mind in Enterprise Technology, Healthcare, or Public Sector, RH Strategic has the expertise to deliver.
With high-profile data breaches like Anthem and Sony occurring more frequently, the American public is increasingly anxious for a long-term solution against cybersecurity threats. People are no longer interested in hearing about how hacks happen; instead they want to understand what can be done to prevent them. Intel Security (formerly McAfee) was involved for more [...]
When – if ever – is it appropriate to use a tragic event reported in the news to pitch your own (or your client’s) message? At RH Strategic we’re pretty successful with the tactic of “newsjacking”: jumping on events like a government shutdown or a data breach to insert our clients’ voice into the mix. [...]
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