Public Relations isn't what it used to be. Traditional media is vital, but your customers are now influenced by dozens of sources online and off: videos, infographics, articles, search, shares, groups, hash tags, meet-ups, and more. If you want to be top-of-mind in Enterprise Technology, Healthcare, or Public Sector, RH Strategic has the expertise to deliver.
Public relations is a big industry. As such, it has its fair share of cringe-worthy moments. Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client. This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]
When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All [...]
View the full RHetoric blog