Archive for the ‘Healthcare’ Category

If it is Late Winter, It is Time for CONFERENCES!!!

Thursday, February 20th, 2014 by

This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions.  Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be [...]

Inside a Product Launch

Monday, December 23rd, 2013 by

As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall, [...]

Health Reform Opens Doors for Media Opportunity

Friday, November 22nd, 2013 by

The U.S. healthcare system is going through monumental change and criticism. On October 1, one of the pivotal components of the Patient Protection and Affordable Care Act (ACA) went into effect in the form of public health insurance marketplaces. And like any highly anticipated consumer product launch–think Apple iPhone, Madden NFL video games or Microsoft [...]

Growing Success at RH

Wednesday, November 6th, 2013 by

These are heady times in the public relations industry with news of layoffs at some of the larger firms and the continued transformation of traditional media practices by social and digital. At RH Strategic, we have always been proud of our position in the PR landscape; our ability to garner great results; and our success [...]

Crisis PR: Defending Reputation when Government is the Customer

Monday, November 4th, 2013 by

The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is [...]