Archive for the ‘Healthcare’ Category

Healthcare Reform: The PR Gift That Keeps on Giving

Tuesday, June 3rd, 2014 by

With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire.  This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our [...]

Ten Healthcare Reform Journalists You Can’t Ignore

Tuesday, June 3rd, 2014 by

The Affordable Care Act’s impact is being felt in all corners of American society, from patients to physicians, and health plans to political leaders.  But it is also being felt in newsrooms, where a legion of journalists have been assigned to translate this new law and offer readers a glimpse of the future.  Lucky for [...]

If it is Late Winter, It is Time for CONFERENCES!!!

Thursday, February 20th, 2014 by

This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions.  Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be [...]

Inside a Product Launch

Monday, December 23rd, 2013 by

As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall, [...]

Health Reform Opens Doors for Media Opportunity

Friday, November 22nd, 2013 by

The U.S. healthcare system is going through monumental change and criticism. On October 1, one of the pivotal components of the Patient Protection and Affordable Care Act (ACA) went into effect in the form of public health insurance marketplaces. And like any highly anticipated consumer product launch–think Apple iPhone, Madden NFL video games or Microsoft [...]