Archive for the ‘Healthcare’ Category

Three things to check twice for successful PR planning

Monday, January 26th, 2015 by

For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and [...]

Unlocking the “news” in Corporate Updates

Monday, October 27th, 2014 by

We work with clients of all shapes and sizes – and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the “breaking news” category and many more are not deemed “newsworthy” by journalists and editors. But, not all news needs to be [...]

Healthcare Reform: The PR Gift That Keeps on Giving

Tuesday, June 3rd, 2014 by

With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire.  This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our [...]

Ten Healthcare Reform Journalists You Can’t Ignore

Tuesday, June 3rd, 2014 by

The Affordable Care Act’s impact is being felt in all corners of American society, from patients to physicians, and health plans to political leaders.  But it is also being felt in newsrooms, where a legion of journalists have been assigned to translate this new law and offer readers a glimpse of the future.  Lucky for [...]

If it is Late Winter, It is Time for CONFERENCES!!!

Thursday, February 20th, 2014 by

This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions.  Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be [...]