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Healthcare

The inefficiencies inherent in the healthcare system are not going away anytime soon, despite the crush of investors chasing countless dreams of deploying I.T. to revolutionize the system. The real winners, however, will be the businesses that respect the workflow at the personal level of healthcare delivery, and deploy services to match existing relationships and referral patterns.  

The RH Strategic team has been guiding businesses and raising visibility for companies in this market for years. We work with the healthcare analysts, media, trade associations, and investors that pay attention to the industry; and we have run healthcare IT events in cities from Boston to Seattle, attended by hospital CEOs, physician leaders, and governors.

Past and Present Healthcare Clients:

Advanced Clinical Software, Clarity Health Services, Dell, GCI ConnectMD, GCI Telehealth, MedOrder, National Council on Aging, SafeMed, and SoftMed Systems.

Recent Successes on Behalf of Healthcare Clients:

  • Ran a successful campaign to place a health informatics client at the top of KLAS rankings in three categories, their first appearance in the rankings.
  • Conducted a direct mail campaign to attract 18 hospital CIOs to a client’s dinner at an annual industry event, beating out larger companies for their attention and resulting in new deals.
  • Chaired and organized two healthcare I.T. dinner events for the WTIA (Washington Technology Industry Association), both of which were ranked as some of the best attended events of the last three years.
  • Established a public relations program for SoftMed Systems that enhanced its perceived market value, leading to an acquisition by 3M.
  • Strengthened Dell’s leadership presence in the healthcare arena through the creation and execution of three regional events that brought together thought leaders, prominent state and federal public officials, and local business leaders to discuss current challenges and new solutions.
  • Supported a client’s expansion into a new market with a focused rebranding effort. Developed new marketing material and launched a new Web site, managing the design team from initial concept realization through delivery.
  • Introduced a telehealth company interested in expanding into Washington State to the executives of a top Seattle-area medical institution, which resulted in a multi-year partnership and significant brand credibility for the new market entrant.