Public Sector
The public sector is often overlooked as a potential market due to its perceived technological lag behind private industries. But to write off this multi-billion dollar market could be a multi-million dollar oversight for businesses whose innovations can modernize government agencies, hospitals, utilities, and education.
Many in the RH Strategic team hail from government backgrounds and know first-hand what drives decision-making in this unique environment. We appreciate the interplay and understand the nuances between policy, public opinion, and procurement, and we know how to influence each.
Past and Present Public Sector Clients:
Apollo Video Technology, AudienceCentral, Dell, Digimarc, Digital Commerce Corporation, Digital Watermarking Alliance, Document Security Alliance, eCityGov, Fed Center, GCI, Onvia, Paradigm 4, SAP, and the U.S. Postal Service.
Recent Successes on Behalf of Public Sector Clients:
- Collaborated with Digimarc to create a brochure that defines digital watermarking and how this technology is revolutionizing the security, efficiency and significance of digital media. We developed the copy for "Digital Watermarking for Geospatial Applications" and helped modify the highly technical language to create a guide that is both informative and compelling, yet easy to understand.
- Simplified the messaging of a company’s ID security product to appeal to policymakers, D.C. think tanks and the press. We packaged this work into a white paper and brochure, which we distributed in briefings, events, press meetings, and online. The content has been repeatedly referenced by these audiences in their own speeches, papers and publications.
- Organized a series of Capitol Hill events for a coalition of media and entertainment industry companies to educate members of Congress, their staffs, and the D.C. press corps on new technologies to enable the safe distribution of movies, music and videos online.
- Revamped a telecommunication company’s proposal templates for federally-subsidized healthcare and educational institutions in order to facilitate the ease and speed of responding to RFPs and making proposals more compelling to read.
- Conducted a press, think tank and trade association tour for a company seeking to establish its new government relations team and agenda in the nation’s capital.
- Convinced NASA to allow our client to demonstrate its new video conferencing product capabilities by connecting Alaska school kids with astronauts on board the International Space Station for a live video chat.
- Introduced Onvia’s federal sales lead to our government relations contacts at a global electronics company, which resulted in a partnership to sell a joint technology solution to state governments.
- Prepared clients for testimony before Congressional committees, arranged pre-briefings with committee members, and facilitated media interviews after hearings.
- Secured speaking opportunities for our client’s executives with the National Governor’s Association, the National Conference of State Legislatures, the Heritage Foundation and the American Enterprise Institute.
- Helped Onvia establish a disaster recovery Web site for those affected by Hurricane Katrina in order to enable subscribers to find suppliers to help rebuild the community. The site has endured to this day and continues to be a resource for major disasters in the U.S., significantly bolstering the company's brand recognition and identity.