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Technology

Today’s audiences care more about the real-life impacts of technological innovations than the engineering and code behind them. We can help you take a complex issue or product and translate it into communications that earn the attention of business, investor, consumer, and public policy audiences; score high-impact visibility in the press and at industry events; and associate your products and brands with consumer desires.

The RH Strategic team has successfully represented companies as large as Dell and as small as angel-funded start-ups. Our technology clients are creating new economies for online advertising and the distribution of movies, music and games; deploying videoconferencing into the workplace; and modernizing enterprise I.T.

Past and Present Technology Clients:

Apollo Video Technology, Attenex, Benefitscheckup.org, BeyondGuide, Dell, Digimarc, Digital Watermarking Alliance, eProject, Express Metrix, FiberCloud, FOSI, GCI, GCI SchoolAccess, GoldSim, IBM, On-Q/Legrand, SAP, U.S. Postal Service, Zango, and ZoneBee.

Recent Successes on Behalf of Technology Clients:

  • Conducted a CEO-level media tour designed to convey a client’s growth opportunities to the business press, resulting in placements in CNN Money, Billboard Magazine, and Popular Science Magazine.
  • Organized an entertainment industry event in Los Angeles and recruited high-level speakers from the Motion Picture Associate of America, LA Times and Jupiter Media. The event was attended by 140 representatives from media and entertainment technology companies.
  • Adapted a client's software product messaging for vertical markets and extracted success stories from its customer base to score coverage in a wide swath of trade journals, including Insurance & Technology, Government Computer News and Infoworld.
  • Created a speakers bureau strategy for a client that resulted in 25 industry event placements in a single year, up from three the year prior, in industry-wide venues such as ad:tech, Red Herring and Mixx Expo.
  • Rebranded a client’s telecom products and created new marketing collateral and Web sites by developing consensus among multiple executives, creating a theme to carry throughout all copy, and managing the design team from conception through delivery.
  • Guided a client through a significant PR crisis that threatened the company’s credibility by providing strategic messaging, media training for executives and company spokespeople, talking points and press materials that kept the crisis under control and short-lived.
  • Helped a client establish a disaster recovery Web site for those affected by Hurricane Katrina in order to enable subscribers to find suppliers to help rebuild the community. The site has endured to this day and continues to be a resource for major disasters in the U.S., significantly bolstering the company's brand recognition and identity.